The brief: To create an on-site messaging campaign encouraging planet-friendly shopping, whilst also aligning with the concurrent 'September super sale' campaign.

My role: I had three days to put together a presentation containing messaging guidance, examples and rationale.   

The result: A campaign that balanced deals-based and seasonal messaging with a nod to sustainability, presenting planet-friendly shopping as an affordable, easy way to prep for the months ahead.

The brief: To provide the client and internal DEPT team with messaging guidance and copy examples for a celebration of eBay UK's 25th anniversary, drawing attention to deals and unique finds.

My role: I worked with the Lead Copywriter to put together an on-site messaging campaign that would drive excitement and encourage customer loyalty.

The result: A multi-channel takeover with cohesive messaging across the entire funnel 

The brief